THE BRANCH

Formerly known as Jewish Residential Services, this nonprofit’s name led to confusion, masking its vital work supporting individuals with psychiatric, developmental, and intellectual disabilities. The rebrand centered around The Branch, a metaphor for growth and reaching new heights, visually reflecting the organization’s mission of helping individuals flourish. The launch of the new name, identity, and website drove a 1,584% increase in website traffic year over year, expanding The Branch’s reach and impact.